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Monitoring & Analyzing Social Media

With over 1.5 billion conversations stored, can you afford not to listen?

Techrigy News

May 26, 2009 0 Comments

Techrigy Acquires Andiamo Systems

Print

Techrigy, Inc. announces the acquisition of Andiamo Systems, Inc., effective immediately. Together these two companies will represent an industry-leading solution in helping agencies and companies analyze, interpret and act on the vast amount of user-generated-media (UGM) occurring around brands today.

The combined company will operate under the Techrigy SM2 brand and be headquartered in Rochester, N.Y. under the leadership of Techrigy’s chairman and chief executive, Aaron Newman. Employees from each company are being retained and Techrigy is now able to offer a west coast presence in San Francisco, Andiamo’s headquarters.

Current Andiamo clients have been transitioned to the Techrigy SM platform. SM2 provides access to advanced reporting including emotion and tonality analysis, as well as demographic and geographic insights.

"This acquisition will be a classic example of the whole being greater than the sum of its parts," says Aaron Newman, CEO, Techrigy. "We’ll be able to provide customers with increased services and improve our ability to expand into new markets. The management and employees of both companies are proud to be contributing to the progression of the industry."

“With Techrigy’s advanced and fully automated platform and insight tools, and Andiamo’s market penetration and account management we’ll be positioned to offer the most compelling social media analysis solution available.” says John Hingley, CEO of Andiamo Systems. “We are very excited to join the Techrigy team.”

About Techrigy, Inc.

Founded in 2006 by Aaron Newman and Jay Mari, Techrigy ’s SM2 is the premier social media monitoring and analysis tool for public relations and marketing professionals. Designed to provide visibility into social media for anyone managing brands and reputations online, SM2 combines a massive database of online conversations with state of the art search and analysis tools.

For more information contact:

Connie Bensen

Chief Community Officer, Techrigy

Connie@Techrigy.com

Related links:

Website and Freemium Sign Up: http://techrigy.com

What Differentiates Techrigy SM2 from competitors: http://tinyurl.com/cwl4pn

Video Demos of SM2: http://techrigy.com/sm2_demo.php

References on Twitter: http://twitter.com/Techrigy/favorites

Logo: http://tinyurl.com/qrdkdy

Mar 25, 2009 0 Comments

What Differentiates Techrigy SM2 from other Social Media Monitoring Tools

This is a question that is frequently asked in demo’s and on Twitter.

What differentiates Techrigy SM2 from it’s competitors?

Techrigy is a very versatile & powerful tool. It’s a great choice for your PR, marketing, SEO, community building & brand management efforts.

Our pricing model lends itself to agencies & companies of every size.
    * Pricing is based on total search results. See screenshot below
    * We don’t charge for additional users
    * You can set up as many profiles as you’d like (ie: clients or departments). I have one customer that has 15 profiles/clients.
    * You manage the profiles & how the total search results are divided amongst the profiles

     * Our packages start at $600 for 20,000 search results (annual contracts are discounted)

image

Other differentiators:
     * SM2 has comprehensive analytics & charts (important for benchmarking & calculating ROI)
     * Historical data up to 17 months & ability to compare that data over that full period of time                                                                                                             * 36 fields of Demographic data including Geo-mapping sources of conversations
      * Category hierarchy - Ability to subdivide results as needed for analysis. This is a great feature that many appreciate in working with large amounts of data. 
      * Automated Sentiment, Tone & Emotive Tone (3 options)

And we have the Freemium version that allows access to the majority of the features for an unlimited length of time. It’s a great way to listen to the conversations on blogs, Twitter, wiki’s, etc in one place where the data can be analyzed.

Let us know if you have questions or would like to see a demo. Our team will be glad to help. Email us at sales@techrigy.com

Feb 6, 2009 0 Comments

Getting Techcrunched: “Like Google Alerts with dual-overhead cams”

It’s been a pretty crazy day today at Techrigy world headquarters. I was greeted this morning by 1400 emails in my inbox, about ten times the usual. Turns out that that Jeff Widman over at Techcrunch had given us a nice present in the form of an extremely generous review.

Having been through this before with another company I knew what to expect but my expectations have been surpassed- thousands of new SM2 Freemium signups and inquiries from some impressive potential customers.

The downside is a temporary slow-down in the Freemium searches due to the very high traffic we’re experiencing. We expect this to be back to normal in the next 24 hours. If you just joined us thanks for your patience!

Feb 5, 2009 0 Comments

Kudos to Connie Benson, 2009 Fellow of the Society for New Communications!

Our own Community Strategist, Connie Benson, has been selected as a 2009 Fellow of the Society for New Communications Research (SNCR). I’ll let her share the details but big congratulations are order for Connie!

Here’s a snippet about Connie’s plans for her fellowship year:

“During 2009, my research project will focus on how organizations are using social media monitoring, the related metrics and best practices and standards. This will be part of a larger collaboration project with the Web Analytics Association.”

Head over to her post and join the party going on over there in Connie’s blogosphere.

Feb 4, 2009 0 Comments

Techrigy News: SM2 from Techrigy now offers Real Time Alerts in your inbox

First in a Series of SM2 Advanced Workflow Solutions Offer Users the Ability To Engage in Social Media Conversations in Real Time

February 4, 2009 Rochester, NY Techrigy is pleased to announce that SM2, our best in class social media monitoring solution, has been enhanced with the addition of SM2 Alerts. With Alerts you can set up a keyword search in SM2, enter email address(s) for those you want to receive the Alerts and start getting new social media results in real time.

“Alerts are critical to developing a powerful engagement strategy in social media,” says Techrigy founder Aaron Newman. “With SM2 Alerts you can develop lead generation models, manage risk and reputation, track mentions of competitors, products and more- all in real time. Alerts come into your email inbox as they are posted in social media applications like Twitter. This gives you the ability to respond quickly with relevant answers and input.”

SM2 Alerts are the first in a series of product enhancements that focus on managing Workflow for social media engagement with SM2. SM2 already provides the ability to search very large data sets of historical social media conversations, to analyze those results in great detail and  directly engage with people discussing your brands and product online. Our Advanced WorkFlow Solutions now give your team the ability to manage the engagement process within SM2.

About Techrigy, Inc.
Founded in 2006 by Aaron Newman and Jay Mari, Techrigy ’s SM2 is the premier social media monitoring and analysis tool for public relations and marketing professionals. Designed to provide visibility into social media for anyone managing brands and reputations online, SM2 combines a massive database of online conversations with state of the art search and analysis tools.

More information at www.techrigy.com
Freemium Version of SM2 at http://sm2.techrigy
Techrigy Blog at http://blog.techrigy.com
Follow us on Twitter @techrigysm2
585-586-0160
Martin Edic, Director of Marketing

Jan 26, 2009 0 Comments

Techrigy News: Techrigy’s SM2 Social Media Warehouse Hits One Billion Conversations Saved

For Immediate Release

Social Media Monitoring and Analytics Leader Adding 10 Million Conversations Daily from Blogs, Twitter, Wikis, Social Networks, User-Generated Content including YouTube, Boards, Forums and More

January 20, 2009, Rochester, NY Social media hit the tipping point in 2008 with millions of people carrying on billions of conversations across the globe. From quick updates on Twitter to breaking news on blogs, social media has become the de facto communications layer of the Internet. Today Techrigy Inc, developers of SM2, the leading social media monitoring and analytics solution, announced that their historical database of social media activity has collected over one billion conversations.

Known as the Social Media Warehouse, this database comprises a huge array of conversations, each with up to 35 fields of associated meta-data including profile information, sentiment and tone, demographics, links and much more.

“Understanding this much data and how it affects your brands requires a powerful search and analytics tool”, says Techrigy co-founder and CEO Aaron Newman. “When a keyword search has the potential to uncover hundreds of thousands of brand mentions, marketing managers and agencies need to be able to quickly parse those results. That’s why we built SM2. It provides visibility into social media.”

The one billion mark is only the beginning. SM2 adds tens of millions of new conversations daily, creating an essential resource for understanding what people are saying about brands and reputations. Social Media is the new marketing medium and entirely new marketing models are being built around it. Techrigy’s rapidly growing warehouse of data reflects the dynamism of social media:

  • Over 140 million Twitter tweets
  • Over 800 million blog posts
  • Millions of social network conversations, wiki entries, reviews, etc.
  • Meta data and millions of comments associated with rich content sites like YouTube and Flickr

And much more.
It’s an entire universe of marketing insights that didn’t exist just a few years ago.

About Techrigy, Inc.
Founded in 2006 by Aaron Newman and Jay Mari, Techrigy ’s SM2 is the premier social media monitoring and analysis tool for public relations and marketing professionals. Designed to provide visibility into social media for anyone managing brands and reputations online, SM2 combines a massive database of online conversations with state of the art search and analysis tools.

More information at www.techrigy.com
Freemium Version of SM2 at http://sm2.techrigy
Techrigy Blog at http://blog.techrigy.com
Follow us on Twitter @techrigysm2
585-586-0160
Martin Edic, Director of Marketing

Jan 20, 2009 0 Comments

Techrigy News: Former Harris Interactive Exec Joins Techrigy Inc., Developers of SM2, Providing Visibility Into Social Media

For Immediate Release

Jim Schwab Takes On Role of Vice President of Sales and Marketing, Techrigy Inc.

January 20, 2009 Rochester, NY. Schwab will lead the development of a rapidly expanding sales group within Techrigy according to Aaron Newman, Techrigy’s CEO and co-founder . He brings over 20 years of business to business sales, marketing and management experience across a wide range of products, industries, markets and clients. Prior to joining Techrigy, Jim led sales & marketing at Harris Interactive, the 5th largest global market research firm, where for the past 8 years he helped drive growth from 50M to 230M in revenue. A strategic and tactical thinker, Jim has built sales and marketing teams, implemented numerous product solution launches, go to market plans and numerous other organic, partnership and acquisitive initiatives.

“Jim’s extensive experience in both market research and with brand managers and PR and marketing agencies in a fast growth environment is critical to the success of Techrigy,” says Newman. “He understands the challenges of building a company in a new business sector like social media monitoring. During his time with Harris Interactive he helped lead acceptance of online market research from a new concept to a primary source of competitive intelligence. Social media monitoring today is in the same place online research was 8 years ago.”

According to Schwab, “Techrigy represents an unprecedented opportunity to build a company in a very rapidly growing market. The product, the team and the market are at the tipping point.” Quoting a prominent Gartner Analyst, Schwab says: “Social media monitoring will be a $3 billion market by 2012. We plan on being right there as a market leader.”

About Techrigy Inc.

Founded in 2006 by Aaron Newman and Jay Mari, Techrigy ’s SM2 is the premier social media monitoring and analysis tool for public relations and marketing professionals. Designed to provide visibility into social media for anyone managing brands and reputations online, SM2 combines a massive database of online conversations with state of the art search and analysis tools.

More information at www.techrigy.com
Freemium Version of SM2 at http://sm2.techrigy
Techrigy Blog at http://blog.techrigy.com
Follow us on Twitter @techrigysm2

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