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Monitoring & Analyzing Social Media

With over 1.5 billion conversations stored, can you afford not to listen?

Category: Webinar

Jul 25, 2009 0 Comments

Interested in Techrigy SM2? Join a Free Webinar!

This week we will start offering webinars on Techrigy SM2.

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The webinars will provide an introduction to using Techrigy SM2 for social media monitoring. The complementary sessions will help you get more out of the Freemium version of SM2. We also have a downloadable workbook that will go with the webinar.

The webinars will be held every Tuesday at 10 am cst and Thursday at 3 pm cst.

Sign up here  

There are also many videos at Training.techrigy.com. The Reports document provides an overview of the reports in SM2 and ways to use them.

Apr 6, 2009 0 Comments

Upcoming Webinars

Techrigy SM2 is a versatile & powerful tool. It has a multitude of ways to analyze online conversations. It also offers a full range of reporting options from high level reports down to fully actionable results.

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We are holding webinars on a regular basis to help you harness that power. You will also learn how to apply it to your digital marketing & brand building efforts.

Using Techrigy for Social Media Marketing 

Tuesday, April 7th
Time: 1pm - 2pm EST | 10am - 11am PST

  • Set up search terms to get the content that is relevant for you
  • Learn how to slice and dice the search results for analysis
  • Use charts and export your results for presentations and reports
  • Register here 

Social Media Monitoring for PR, Best Practices

Thursday, April 9th
Time: 1pm - 2pm EST | 10am - 11am PST

    We’d like to share what we’ve learned so far in working with our PR clients from all over the World.

    Key Learnings & Best Practices:

  • What to think about when choosing a monitoring partner
  • How to set up a monitoring program
  • Applications for listening to and engaging in social media

Answer these questions for your clients:

  • Did we get a lift in social media buzz?
  • Who are the most important & influential bloggers to my brand?
  • What are people saying, and where are they saying it?
  • What is the general sentiment, and how has it changed over time?
  • Register here

What topics would you like to have covered in future webinars?

    Mar 22, 2009 0 Comments

    Webinars on Techrigy Tuesday

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    Techrigy SM2 is a versatile & powerful tool. It has a multitude of ways to analyze online conversations. It also offers a full range of reporting options from high level reports down to fully actionable results.

    We are going to be holding webinars on Techrigy Tuesday to help you harness that power. You will also learn how to apply it to your digital marketing & brand building efforts.

    On Tuesday, March 24th we have two scheduled:

    Basic Use of SM2 Tuesday, March 24, 2009 4:00 PM - 5:00 PM EDT

    • Set up search terms to get the content that is relevant for you
    • Learn how to slice and dice the search results for analysis
    • Use charts and export your results for presentations and reports
    • Register here

    Advanced Use of SM2 Tuesday, March 24, 2009 1:00 PM - 2:00 PM EDT

    • We’re going to cover more of our advanced and recent release features.
    • Learn how to “cut to the chase” in analyzing your results!!
    • We’ll bring you up to speed on our advanced features
    • And new capabilities from recent releases
    • Use charts and export your results for presentations and reports
    • Reigster here

    What topics would you like to have covered in future webinars?

    Dec 17, 2008 0 Comments

    Webinar: Questions Answered

    As many of you know, We held our first webinar on December 16th. I believe the official turnout was 53 viewers (pretty good for our first one). We allowed viewers to ask questions to panelists during the webinar, but we had some mix ups and they went unanswered, so I wanted to take a few minutes to address them.

    *If you would like to download the video (windows only) and slideshow, visit the Techrigy Webinar Page.

    Question: I’d like to hear more about exporting the permalinks for community managers, as mentioned

    Answer: The View Results page of SM2 allows you to export results in XLS format. You have full control of what aspects are exported, such as: Blog URL, Permalink, SM2 Categories, Author Name, etc.)

    Question: What do you do if you are Motrin and you know you have negative responses but your tool [SM2] doesn’t show anything negative?

    Answer: It is important to understand that sentiment is a human characteristic. A computer cannot identify tone, sarcasm, slang, etc. This being said, measuring sentiment in your SM2 results will take a bit of leg work. A result with the phrase “Tom sucks down a soda” will be marked as negative, because it has “Tom sucks” in it.

    If you know a result is negative or positive and it does not appear in the appropriate category, you will need to edit the result and manually add the sentiment. Unfortunately, there is no software available that can guarantee accurate sentiment analysis across the board.

    Question: We had 10,000 views from the Us but your map tool shows only 2 sites in the US.

    Answer: This question is a little harder to answer without some more specific information from the user.

    A lack of input from the author could explain this issue. My blog, for example, shows up in SM2 as an Arizona blog. I am however, in New York. The issue here is that I haven’t put any information in my blog that tells SM2 otherwise, and my hosting company is in Arizona. So the SM2 results are correct from a technical aspect.

    Question: Are you able to identify influencers?

    Answer: We are able to identify influencers, and we display this as “Popularity”. Popularity is assigned based on a number of sources, including but not limited to Technorati, Alexa, Compete, Google Page Rank, Inbound Links, Comment Counts, and Followers (Twitter).

    If you have more questions, or would like more info than given in this post, feel free to leave some comments on this post.