The release below announcing the SM2 launch went out on the wire today even though SM2 has been available ‘under the radar’ for a while. Now we’re official!
For Immediate Release
June 3, 2008
Contact: Martin Edic, Director of Marketing, Techrigy Inc. 585-586-0160
Monitoring Social Media: Techrigy Launches SM2 Social Media Monitoring Solution
SM2 Tracks What People Are Saying About Your Brands, Companies, Products and Competitors in the Blogosphere, Across Social Networks, in User-Generated Video, Microblogs and More
June 3, 2008, Rochester, NY Social media has emerged as a rival to the Internet itself. Every second, millions of users are blogging, Twittering, sharing, reviewing, and uploading their ideas, lifestyles and activities to the social web. This ongoing conversation includes a constantly changing cross-section of stories and opinions. For public relations and marketing professionals, tracking what people are saying about clients, brands and reputations is mission-critical.
SM2: A new model for social media monitoring, discovery and analysis
Techrigy, Inc, a Rochester, NY-based software company, has released SM2, our social media monitoring and analysis service. Designed for use by PR and brand management pros, SM2 is a hosted solution easily accessed via any web-browser. Fast and easy to use, SM2 offers extensive capabilities including:
- Real time, keyword-driven search of blogs, wikis, social networks, video and photo-sharing sites, micro-blog threads, forums and more
- The ability to track brands, people, products, competitors and partners
- Extensive reporting including sentiment (positive/negative opinion), geo-location, demographics, timelines and extensive charting options
- Deep drill-down analysis to manage reputations, identify emerging trends and follow influential opinion-makers
Supporting PR and Marketing Agencies with Tools Clients Demand
SM2 solves a major problem: understanding and responding to extremely rapid changes in opinion on the social web.
“ When the blogosphere runs with a new piece of information, reputations can be destroyed, new markets can emerge and trends can come and go literally overnight”, says Aaron Newman, CEO of Techrigy. “Conventional search cannot index these media formats fast enough nor can they provide the in-depth intelligence that SM2 offers. We built this technology specifically to track brand and name reputations in social media.”
“SM2 can be tested by opening a fully functional, no charge Freemium Account. Pricing is designed to scale with the needs of our users from the solo practitioner to the demands of a global organization”, notes Newman.
Built On Extensive Database and Search Experience
SM2 was developed out of a deep expertise is large scale data-mining and analysis. Techrigy’s founders co-founded Application Security Inc., a pre-eminent leader in enterprise database security systems. President and CEO Newman, who is also CTO of Application Security, is the co-author, with Jeremy Thomas, of the forthcoming book Enterprise 2.0 Implementation (McGraw-Hill September 2008).
For more information about SM2 from Techrigy visit our website at www.techrigy.com or contact Martin Edic, Director of Marketing at 585-586-0160.
About Techrigy, Inc.
Techrigy’s products allow organizations to know what’s being said across the social media eco-system about their brands and to ensure that social media used inside the organization meet all compliance standards. Techrigy’s SM2 provides an aggregate tool that enables organizations to monitor and track the social media eco-system with one suite of tools. Visit us in Rochester, NY.
Our Community page: http://www.techrigy.com/community.htm