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Monitoring & Analyzing Social Media

With over 1.5 billion conversations stored, can you afford not to listen?

Category: Community

Feb 5, 2009 0 Comments

Kudos to Connie Benson, 2009 Fellow of the Society for New Communications!

Our own Community Strategist, Connie Benson, has been selected as a 2009 Fellow of the Society for New Communications Research (SNCR). I’ll let her share the details but big congratulations are order for Connie!

Here’s a snippet about Connie’s plans for her fellowship year:

“During 2009, my research project will focus on how organizations are using social media monitoring, the related metrics and best practices and standards. This will be part of a larger collaboration project with the Web Analytics Association.”

Head over to her post and join the party going on over there in Connie’s blogosphere.

Feb 3, 2009 0 Comments

Social media is the new marketing nexus

Joe Marchese of socialvibe has a great Mediapost column on why social media agencies will become the new Agencies of Record for brands.

I take his prediction a bit further in my comment to his post:

Social is becoming the central hub that connects marketing, customer support, product development and reputation management. This is a primary change in the way companies interconnect with markets and customers and the new agency of record has to be prepared to wade into all of these business divisions and unite them. My guess is we’re going to see an entirely new agency model emerge that is not hampered by the silos you describe. Among our customers we’re seeing the early adoption and growing understanding of this new nexus- and interestingly most are either PR or ‘digital’ agencies. Very little uptake with the media-focused agencies so far. As with PPC/SEM/SEO adoption, they tend to lag a bit in adopting new models. This time around lagging could prove disastrous because the move into social media is happening very quickly

Jan 29, 2009 0 Comments

Next Iteration of Social Software: Automated Connection Mining Software could form ad hoc social groups

This would be a very interesting functionality to emulate down the road:

IBM looks at a matrix of connections across various social platforms and tells how valuable a connection a suggested friend would be to help you manage friend requests.
A little speculation…

Next stage of the social web: development of cross-platform communities based on shared interests that are ‘discovered’ by social ‘connection mining’ software.

Jan 20, 2009 0 Comments

Social media and the government in an Obama administration

Wired has a great article on the current state of the US government’s use of both traditional sites (there are 24,000!) and social media and how President Obama’s administration will affect the future use by the Feds.

There are things they can’t do by law:

“No We Can’t
Barack Obama wants to transform the way the White House connects with the public. But there are plenty of obstacles standing in his way.
A Ban on Endorsements
Since the government cannot endorse commercial private organizations, some federal Web pages cannot link externally.
Restrictions on Revisions
The Presidential Records Act requires the preservation of all written communications, which limits Web page modification.
Survey Rules
A detailed approval process is required to “survey” more than 10 people. Soliciting user input may fall into this category.
Access for the Disabled
The Rehabilitation Act requires that all government Web content be made reasonably accessible to those with disabilities.
The US Constitution
The First Amendment’s prohibitions on restricting speech may limit the federal government’s ability to filter user comments.
Purchasing Rules
Federal agencies must follow contracting rules when they make commercial software purchases costing more than a certain amount.
License Agreements
The Feds can’t draw on content from sites like YouTube that require terms-of-service agreements based on state laws.”

From Highly recommended.

Jan 12, 2009 0 Comments

US Airforce Flow Chart: Rules of Blogger Engagement

Thanks to StrivePR

Our tax dollars at work and they get it right (and this flow is not for blog engagement only, any user-generated content):


Jan 8, 2009 0 Comments

Facebook adds 20 million new users since December 10th

I thought it was my imagination- A lot of my friends have joined Facebook recently and most of us are tailend babyboomers but is this a trend? Now AllyInsider confirms my suspicions: FB is blowing away the other social networks.

Their stats:

  • The site just crossed 150 million monthly active users.
  • That’s more people than there are living in Japan, Russia and Nigeria.
  • 50 million of those users are new since the summer.
  • 20 million are new since December 10.
  • 75 million use the site every single day.

These are astounding figures. What they mean is that Facebook, along with Twitter, has become a de facto global communication platform. From a marketing perspective this is fascinating, however Facebook is very closed (as it should be, IMHO) so it cannot be viewed as a media source.

SM2 collects both Twitter and Facebook, however because we only collect publicly accessible data, our ability to capture Facebook is limited to those conversations that are public. With Twitter we collect public Tweets but not Direct Messages.

One of the differentiation points for SM2 is our Social Media Warehouse. This is our grandiose database of everything social going back to 2007. We don’t just collect conversations based on our users’ searches, we collect everything. Yes, everything (I know from demos that I am required to repeat this at least three times before it sinks in ;-)). That means that if we keep this up we’re going to have an historical record, with meta data, of a huge amount of global communications going forward. The warehouse currently has over 1 billion (with a B) conversations with up to 40 fields of meta data (demographics, location, popularity, reach, URLs, etc.) for each.

If you or your clients are still on the fence about social media please look at the numbers above again. The world has changed.

Dec 1, 2008 0 Comments

O’Reilly on Twitter (he really, really likes it and so do I)

Like Tim O’Reilly I was an early joiner on Twitter who initially found it useless but now find it indispensable. He pretty much covers the territory in this post.

I’d add that Twitter may become the primary B-B marketing platform in social media. As he notes, its simplicity actually makes it more powerful that feature-laden sources like LinkedIn (which I also use more and more frequently as my social network of choice).

You can follow me on Twitter @martinedic

And connect on LinkedIn at

Nov 26, 2008 0 Comments

Bob Pearson, VP of Conversations and Communities at DELL

If you had any doubt about the mainstream value of social media you should watch this…

From Jeremiah Owyang:

Nov 24, 2008 0 Comments

Connie Benson (our Community Strategist) on video in SF