Jeremy Epstein on Listening & Measurement
In the first part of this series, Jeremy talked about his Community Driven Marketing. The first step is Listening and I asked him to share the tools that he uses.
Measurement is also a huge topic that’s very important in every effort. So he generously shares how he measures each of the three steps:
- Listening
- Cultivation
- Activation
And we wrap up with Jeremy talking about calculating ROI. I hope you enjoy the second part of the interview! Jeremy’s enthusiasm is infectious.
Listen to the interview