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Monitoring & Analyzing Social Media

With over 1.5 billion conversations stored, can you afford not to listen?

Jul 15, 2009

Alterian adds Techrigy to their Marketing Platform

We are excited to share the news that Techrigy has joined the Alterian family!

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Techrigy has been offering their customers a robust social media monitoring tool with amazing analytics. It’s a versatile tool that offers a broad range of functionality to it’s customers ranging from PR agencies, marketing agencies, consultants and brands.

Like so many startups Techrigy began with humble beginnings. Serial entrepreneur, Aaron Newman and Jay Mari started the company in a basement. After a time they moved into an office with no windows. (Jay showed me the building last week when I was in Rochester, NY & shared that detail.) Techrigy’s present office space does have windows but they’ve outgrown the space. A few months ago Techrigy acquired Andiamo Systems and we added staff in San Francisco. It’s now time for another big change as Techrigy moves forward (including new office space!)

We are excited to see Techrigy’s history continue to evolve as we announce Alterian’s acquisition of Techrigy! Alterian is a leading integrated marketing platform  provider. Alterian’s Chief Executive Officer, David Eldridge, acknowledges the fundamental shift occurring in marketing, “Marketing is currently going through a revolution. The days of mass marketing and untargeted mailings are numbered. Marketers now need to appeal to the individual and engage with customers on a personal basis.” Monitoring social media and the related analytics perfectly complements their integrated marketing platform which focus on providing marketers with analytical tools. Techrigy SM2 will be joining their existing suite of three products: Email, Web Content Management, Analytics (Database & Operational Marketing).

The Techrigy team has built a reputation of excellent customer service paired with a reputation for listening to online conversations. That is the legacy that we have built & the experience we offer to our customers. The acquisition will provide our customers with more training resources, 24/7 customer service, enhanced product development and so much more!

Aaron Newman, Founder and President of Techrigy says, “Today’s announcement marks a great step in the SM2 story and for social media monitoring. We don’t see this as the end of the Techrigy story but the start of something bigger. Through the back of the Alterian brand, SM2 now becomes an integral part of the marketer’s arsenal and social media monitoring and analytics takes a giant leap forward in becoming as essential as traditional marketing tactics. We are excited to be part of the online marketing revolution and happy to be joining the Alterian team.”

We share Alterian’s spirit of innovation! And we look forward to continuing to make Techrigy SM2 best in class for social media monitoring and analytics.

To read about Alterian’s products and watch videos of Aaron Newman & David Eldridge, visit: http://alterian.com/techrigy

  1. [...] the announcement blog post for a little bit of history about Techrigy, which was founded in 2006: Like so many startups [...]

  1. [...] the announcement blog post for a little bit of history about Techrigy, which was founded in 2006: Like so many startups [...]

  1. [...] the announcement blog post for a little bit of history about Techrigy, which was founded in 2006: Like so many startups [...]

  1. [...] the announcement blog post for a little bit of history about Techrigy, which was founded in 2006: Like so many startups [...]

  1. [...] the announcement blog post for a little bit of history about Techrigy, which was founded in 2006: Like so many startups [...]

  1. Congrats Guys, I have been using your solution (of course freemium one:)) for quite some time and happy about it.

  1. [...] the announcement blog post for a little bit of history about Techrigy, which was founded in 2006: Like so many startups [...]

  1. [...] the announcement blog post for a little bit of history about Techrigy, which was founded in 2006: Like so many startups [...]

  1. [...] the announcement blog post for a little bit of history about Techrigy, which was founded in 2006: Like so many startups [...]

  1. [...] the announcement blog post for a little bit of history about Techrigy, which was founded in 2006: Like so many startups [...]

  1. [...] the announcement blog post for a little bit of history about Techrigy, which was founded in 2006: Like so many startups [...]

  1. [...] the announcement blog post for a little bit of history about techrigy, which was founded in 2006: Like so many startups [...]

  1. [...] You can see more info at the company’s announcement blog post. [...]

Steve Coad on July 20th, 2009
  1. Congrats guys!

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