You’re going to really enjoy the fresh outlook that Jeremy Epstein has on marketing & engaging with brand enthusiasts. He has dubbed his technique: Community Driven Marketing. (Check out his white paper!)
In the interview Jeremy talks about the challenges marketers face:
- Abundance of channels and scarcity of attention
- Power of Permission
- Reach of Individual
Jeremy shares his three step process:
- create listening posts
- find passionate people
- establish relationships
- cultivate & build them
- encourage ideas
- empower them
This really is a must listen and you’ll hear how passionate Jeremy is. He’s found a way to take a match (the message) & ignite the gasoline (the raving fans) so that it spreads across their networks.
In part two Jeremy will talk about Listening Tools and Measurement.
Enjoy the interview!