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Monitoring & Analyzing Social Media

With over 1.5 billion conversations stored, can you afford not to listen?

Jun 28, 2009

Interview with Jeremy Epstein Part 1

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You’re going to really enjoy the fresh outlook that Jeremy Epstein has on marketing & engaging with brand enthusiasts. He has dubbed his technique: Community Driven Marketing. (Check out his white paper!)

In the interview Jeremy talks about the challenges marketers face:

  • Abundance of channels and scarcity of attention
  • Power of Permission
  • Reach of Individual

Jeremy shares his three step process:

  • Listen
    • create listening posts
    • find passionate people
  • Empower
    • establish relationships
    • cultivate & build them
  • Activate
    • encourage ideas
    • empower them

This really is a must listen and you’ll hear how passionate Jeremy is. He’s found a way to take a match (the message) & ignite the gasoline (the raving fans) so that it spreads across their networks.

In part two Jeremy will talk about Listening Tools and Measurement.

Enjoy the interview!

  1. [...] her write-up and podcast discussion with the Never Stop Marketing’s founder, Jeremy. Subscribe to this blog [...]

  1. [...] the first part of this series, Jeremy talked about his Community Driven Marketing. The first step is Listening and [...]

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