Today when I checked into Twitter it was aflutter with people talking about how our Techrigy Team uses Twitter. @AnnHandley was having a MarketingProfs webinar and was referring to the case study of how we use it in a B2B situation. Here’s a snapshot from my Tweetdeck.
Our team at Techrigy uses Twitter for what most people do: to connect with friends & share information. But we also use Twitter for customer service and lead generation. We’er primarily a B2B and the majority of our customers are agencies. But they’re still people. And the digital oriented people are early adopters and exploring Twitter.
Why is Twitter so effective? It’s because it’s a water cooler. People are asking what tool should they use? They’re asking what others think. Periodically people test to see if we are listening! The folks at Marketing Profs have put together a Case Study Collection on Twitter Success Stories.
How can you use Twitter for lead generation? Use some type of tool like Techrigy SM2, Tweetdeck.com, tweetbeep.com, etc to monitor your brand name, your competitors and industry terms. Engage in the conversation, build relationships and provide value. After a time you will create a community around your company and brand.
We have a couple of other blog posts for further reading:
How do you find Twitter helpful?