Monitoring & Analyzing Social Media

Tools Only Get You So Far

Tools such as Techrigy are great to have in your social media arsenal. Actually these tools are more of a necessity than a “nice to have.” However, with all the great tools out there comes a lot more interpretation of data and information. While tools such as Techrigy can help get the job done, they are ultimately not responsible for the success or failure of a social media campaign. How you interpret and act on the data is what will determine your success.

Here are a few tips that can help you make the most out of tools such as Techrigy

• If you are using a third party agency or company to run your social media campaign make sure they give you a debrief on how they are using tools such as Techrigy and what specifically they look for.

• Make sure you align your social media strategy with your marketing strategy. Techrigy gives you a lot of data and all of your interactions and community responses need give off the same “voice” from your company.

• Before you or a third party begins using a tool like Techrigy, make sure you understand all of the capabilities and possibilities. These tools are robust and can probably give you more information than you know about.

• Make sure you participate with the community. Techrigy does an excellent job of creating a community around their product, largely thanks to the help of a Connie Bensen.

• Stay up to date on new features, releases, and bug fixes. Several companies out there provide email newsletter alerts with updates, make sure you read them to understand what’s going on. You never know when that new feature you want will finally make its way into the actual product.

• Before starting off with any type of monitoring or analytics tool you have to understand your goals. This goes hand in hand with understanding your strategy. However, if your goals are to get more links and get talked about on the “big” blogs, then make sure that’s what you’re using your monitoring tool for.

I hope these 6 simple tips will make your experience using tools such as Techrigy more meaningful and more powerful. Do you have any other tips you want to share?