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Monitoring & Analyzing Social Media

With over 1.5 billion conversations stored, can you afford not to listen?

Mar 29, 2009

Interview with Dave Evans, author of Social Media Marketing, part 1

Social Media Marketing: An Hour a Day

Dave Evans joined me to discuss his book, Social Media Marketing: An Hour a Day

In the first interview, Dave shares the challenges of integrating social media into an organization:

  • Someone in the organization to champion social media
  • Organizational dynamics
  • Challenge is space is moving so fast

He also talked about a map -how the purchase funnel related to the social web

  • social media connects us in many ways
  • connecting the customers to various departments internally

Dave talks about how to integrate the info from the social web into the business needs. He uses the analogy of walking into a party & starting with a listening strategy.

Dave explains how you can use his book in ‘hour a day’ aspect to create their plan.There are templates available in the book & also online at

This is the first in a two part series. The second part is on measurement & monitoring.

Listen to the interview here.

Part 1 Download mp3

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