Why do I get duplicate results in SM2?
This is a common question and a legitimate concern- however it is inevitable that you’ll get some duplicates in your SM2 searches. Here’s why:
If you enter multiple keyword phrases in SM2 and a source like a blog post or Tweet has more than one keyword in it then SM2 will pick the source up multiple times, once for each keyword it contains. So if I’m tracking ‘Techrigy’ and ’social media monitoring’ as separate keyword phrases and a Twitter Tweet contains both, I’ll see that Tweet twice.
Reblogging and ReTweeting can also generate what look like duplicate results, however if you look at the permalink URLs in View Results you’ll see that they are different. The content is repeated, however the source is not the same. It can be useful to see these because they give you an idea how rapidly and widely a conversation is being disseminated.