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Monitoring & Analyzing Social Media

With over 1.5 billion conversations stored, can you afford not to listen?

Jan 26, 2009

Techrigy News: Techrigy’s SM2 Social Media Warehouse Hits One Billion Conversations Saved

For Immediate Release

Social Media Monitoring and Analytics Leader Adding 10 Million Conversations Daily from Blogs, Twitter, Wikis, Social Networks, User-Generated Content including YouTube, Boards, Forums and More

January 20, 2009, Rochester, NY Social media hit the tipping point in 2008 with millions of people carrying on billions of conversations across the globe. From quick updates on Twitter to breaking news on blogs, social media has become the de facto communications layer of the Internet. Today Techrigy Inc, developers of SM2, the leading social media monitoring and analytics solution, announced that their historical database of social media activity has collected over one billion conversations.

Known as the Social Media Warehouse, this database comprises a huge array of conversations, each with up to 35 fields of associated meta-data including profile information, sentiment and tone, demographics, links and much more.

“Understanding this much data and how it affects your brands requires a powerful search and analytics tool”, says Techrigy co-founder and CEO Aaron Newman. “When a keyword search has the potential to uncover hundreds of thousands of brand mentions, marketing managers and agencies need to be able to quickly parse those results. That’s why we built SM2. It provides visibility into social media.”

The one billion mark is only the beginning. SM2 adds tens of millions of new conversations daily, creating an essential resource for understanding what people are saying about brands and reputations. Social Media is the new marketing medium and entirely new marketing models are being built around it. Techrigy’s rapidly growing warehouse of data reflects the dynamism of social media:

  • Over 140 million Twitter tweets
  • Over 800 million blog posts
  • Millions of social network conversations, wiki entries, reviews, etc.
  • Meta data and millions of comments associated with rich content sites like YouTube and Flickr

And much more.
It’s an entire universe of marketing insights that didn’t exist just a few years ago.

About Techrigy, Inc.
Founded in 2006 by Aaron Newman and Jay Mari, Techrigy ’s SM2 is the premier social media monitoring and analysis tool for public relations and marketing professionals. Designed to provide visibility into social media for anyone managing brands and reputations online, SM2 combines a massive database of online conversations with state of the art search and analysis tools.

More information at www.techrigy.com
Freemium Version of SM2 at http://sm2.techrigy
Techrigy Blog at http://blog.techrigy.com
Follow us on Twitter @techrigysm2
585-586-0160
Martin Edic, Director of Marketing

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