Techrigy News: Former Harris Interactive Exec Joins Techrigy Inc., Developers of SM2, Providing Visibility Into Social Media
For Immediate Release
Jim Schwab Takes On Role of Vice President of Sales and Marketing, Techrigy Inc.
January 20, 2009 Rochester, NY. Schwab will lead the development of a rapidly expanding sales group within Techrigy according to Aaron Newman, Techrigy’s CEO and co-founder . He brings over 20 years of business to business sales, marketing and management experience across a wide range of products, industries, markets and clients. Prior to joining Techrigy, Jim led sales & marketing at Harris Interactive, the 5th largest global market research firm, where for the past 8 years he helped drive growth from 50M to 230M in revenue. A strategic and tactical thinker, Jim has built sales and marketing teams, implemented numerous product solution launches, go to market plans and numerous other organic, partnership and acquisitive initiatives.
“Jim’s extensive experience in both market research and with brand managers and PR and marketing agencies in a fast growth environment is critical to the success of Techrigy,” says Newman. “He understands the challenges of building a company in a new business sector like social media monitoring. During his time with Harris Interactive he helped lead acceptance of online market research from a new concept to a primary source of competitive intelligence. Social media monitoring today is in the same place online research was 8 years ago.”
According to Schwab, “Techrigy represents an unprecedented opportunity to build a company in a very rapidly growing market. The product, the team and the market are at the tipping point.” Quoting a prominent Gartner Analyst, Schwab says: “Social media monitoring will be a $3 billion market by 2012. We plan on being right there as a market leader.”
About Techrigy Inc.
Founded in 2006 by Aaron Newman and Jay Mari, Techrigy ’s SM2 is the premier social media monitoring and analysis tool for public relations and marketing professionals. Designed to provide visibility into social media for anyone managing brands and reputations online, SM2 combines a massive database of online conversations with state of the art search and analysis tools.
More information at www.techrigy.com
Freemium Version of SM2 at http://sm2.techrigy
Techrigy Blog at http://blog.techrigy.com
Follow us on Twitter @techrigysm2