Social Media and Twilight the movie
Today’s Times business section has an article about the movie Twilight being released this weekend. Made for $37 million by a tiny studio, this teen age vampire flick based on a best selling series is expected to gross up to $60 million in its first weekend. The story of how the tiny studio got this property caught my eye:
“When Paramount passed on making “Twilight,” Mr. Friedman heard about it. Erik Feig, Summit’s production chief, did some research and noticed an intense following online even though the book had not yet reached stratospheric status. Summit pounced, seeing a potential franchise.
The studio bought the movie rights to all four books in the series, which together have sold about 8.5 million copies in the United States and 17 million copies worldwide.”
The buzz was there on social media far before it hit the attention of the big studios.
And you wonder why we think you should be monitoring…