Monitoring & Analyzing Social Media

The fluid nature of Social Media

Alisa has an insightful post on how conversations in social media are streams rather than locations. This ilustrates a fundemental reason why a monitoring service like SM2 is very different from an indexing service like Google. In essence we are collecting all the information that people are assembling into streams and enabling users to follow streams as they develop- streams that include their brands and reputations. Ordinarily you could only follow a few select users or groups because of time and resource constraints. With SM2 you have a tool that helps track all the streams and analyzes their content, sources and impact in real time.

We also hold our collection effectively forever (that’s the plan) in its original instance. If you Tweet then delete that Tweet, we still have it and if you reference a keyword that one of our users is seeking we will serve up that piece of conversational history along with any available public meta-data you’ve volunteered, any associated data connected with your Tweet by others and we offer up a results page that tells our user quite a bit about you.

Social media is fluid, however SM2 is effectively taking constant snapshots of that flow and and making it possible to return to any given moment.

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