Monitoring & Analyzing Social Media

Social media measurement business models: Human Resources and Recruiting

First in a series on building business around social media monitoring and analysis:

As I talk to people all day about social media and monitoring I’m spending a lot of time thinking about business models, ways companies can use these tools to build their business. One application I have thought is the concept of a vetting service for checking out potential new hires. If you’re in HR or recruiting this could be a valuable service to add to things like background checks and drug testing. Using a service like SM2 you’d enter the candidate’s name and location(s), former employers, etc., into Sm2’s keyword set-up and then parse the results for any troubling (or exemplary) behavior. Kind of like Googling them only seeking responses from social media.

Hiring the wrong person can be very costly in terms of training time, exposure to risk, time to rehire for the position, etc. This service could save employers a lot of time and money.

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