Our social media warehouse, the place where we store and index the collective search results brought back from SM2 searches, has reached a milestone: over one half a billion results collected. Not surprisingly blogs are the biggest source with over 400 million blog posts collected. Twitter, though added after our launch late last year, accounts for 43 million results, dwarfing those from any other microblog.
We save the results of user searches and store them in our ‘warehouse’ to create a historical reference in addition to our real time discovery results. Our analysis tools have also indexed all of these for the individual data fields we provide (as many as 35 per result) which include things like demographics, indications of sentiment and location, trends, authority, etc. Any SM2 user can tap into this data.
I suspect we’re going to hit the billion mark very quickly as we continually add Freemium users and as more professional power users enter the system. Anyone who thinks you can ignore the power of social media should take heed: These are just results from very specific brand and reputation-focused searches. As such they represent the tip of the iceberg in social media activity.