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Monitoring & Analyzing Social Media

With over 1.5 billion conversations stored, can you afford not to listen?

Jul 28, 2008

What social media sources do we index?

I’ve been asked several times for a list of what SM2 covers in its social media discovery process. The problem (and it’s not really a problem) is that we are constantly adding new sources. For example we recently added FriendFeed,, Pownce and Plurk.

Here’s a quick overview of what we index:

  • blogs
  • comments
  • wikis
  • forums
  • public content on social networks
  • meta-content on user-generated media like YouTube, Flickr, etc.
  • micro-blogs like Twitter and those mentioned above

Pretty much everything we can hook into in social media. We respect end-user license agreements (EULAs) unlike some of the aggregation sites that appear to monitor social media (I am not referring to any of our legit competitors).

We also provide analysis tools to help sort through the results including:

  • Sentiment- an indicator only but you can drill down to read and mark a result for accuracy
  • Gender
  • Age
  • location
  • trends and trend comparisons by date ranges, keywords and categories
  • author categories- how did a social media participant categorize their conversation?
  • themes- cool charts that show relationships between people, ideas and your brands and reputations
  • Authority Rank
  • results from Top 100 and Top 1000 blog

All of these things can be customized with rules, we offer extensive chart customization capabilities, we do exports with user-configurable fields, offer custom reporting via email and RSS and more.

I’ll be updating this list frequently as we are on a constant improvement path with SM2.

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