Social media reaches critical mass
“Text messaging, blogging and social networking have reached critical mass, with more than half of adults now relying on at least one of these so-called Web 2.0 platforms for communicating with friends, family, or colleagues on a regular basis, finds the latest installment of an ongoing tracking study from Interpublic’s Universal McCann unit.”
If half of adults are using it, the rest will soon follow- it’s no longer a subset of the web, it’s the primary communications network.
Internet=Information, social media=communication.