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Monitoring & Analyzing Social Media

With over 1.5 billion conversations stored, can you afford not to listen?

May 30, 2008

“Big will not beat small anymore. It will be fast beating slow”; quote from Rupert Murdoch

I joined Techrigy about 4 weeks ago and things are moving really fast here but the fastest thing for me has been how quickly our developers are able to incorporate feature requests from customers. There have been two updates since I started and they were not insignificant.

Aaron Newman, our CEO, and I were doing a demo yesterday with a market research firm. Their input and questions were very sophisticated and their interests were more focused on the ability to extract data out of SM2 so they could apply their own analysis tools to it in addition to the extensive reporting and analysis options the application offers. Several of their feature requests were already in the pipeline and the timeline for the most complex was only two months.

As noted in the title of this post moving quickly is not an option, it’s a necessity, especially in social media where speed is intrinsic to the environment.

Thanks to ReadWriteWeb and Tom Duterme of Google for the Murdoch quote.

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